The Marketing Menu

The components of the promotion plan will depend on the nature of your book and its market, and may include some of the following activities worldwide:

PR and Advertising 

• Sending review copies to academic journals and the trade press
• Seeking endorsement from peers and leading scholars and/or public figures
• Sending a press release or press pack to relevant publications and organisations
• Advertising in academic journals, trade newspapers and magazines    

Conference Representation 

• Displaying and selling books at a wide range of key conferences
• Inserts into delegates' packs at conferences
• Advertising in conference programmes
• Representation at trade book fairs    

Direct Mail and Complimentary Copies 

• Books and journals subject catalogues sent to thousands of academics, librarians, booksellers and other customers
• Six-monthly 'new titles' catalogues mailed to bookshops and libraries
• High-quality targeted direct mail - fliers, leaflets and brochures - to potential individual book buyers
• A generous examination copy policy to enable course leaders to evaluate new books as recommended texts    

Electronic and Telemarketing 

• Targeted electronic announcements to newsgroups and Blackwell customers
• Inclusion on the Blackwell Publishing websites
• Telesales to academics and professionals in specific sectors    

Direct, Bookstore and Library Sales - worldwide 

• Direct sales by representatives and agents to booksellers, online booksellers, librarians, electronic libraries, library suppliers, and wholesalers
• Special promotions in bookstores    

Special Offers 

• Special offers to society members
• Prepublication offers to libraries for reference titles    

Adoption Marketing 

• Identifying key courses and lecturers and offering examination copies
• Complimentary copies sent to a highly targeted list of course leaders    

Specialist Accounts 

• Specialist distributors sell books on our behalf - these are organisations with mail order catalogues and/or on-line presence